Striking the Balance in Microfinance: A Practical Guide to Mobilising Savings
Branch, B. & Klaehn, J.
Publication Date: 2002
Published by: WOCCU - World Council of Credit Unions
Practical guide to mobilizing savings
This is a paid document. Please contact WOCCU for a copy.
This new book from the World Council of Credit Unions is a practical guide to mobilising savings, written by practitioners for practitioners. It takes readers through the process of savings mobilisation, including: - determining whether their own institutions are prepared to capture deposits responsibly
- establishing policies and procedures
- developing products and marketing them
- measuring the effectiveness of marketing campaigns
- determining the costs of mobilising savings
Case studies from Ecuador and Nicaragua illustrate how credit unions were able to implement successful savings programmes to grow their institutions and better serve their communities. The toolbox section provides worksheets, surveys and sample forms for readers to utilise in their own organisations
[from the author]
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